Insights

Guides for founders doing their own homework

Plain-language explanations of market sizing, patent landscapes, and competitor analysis, written by the team that does the research.

Guides

How the research works

How to build a competitor analysis for your pitch deck

A competitor slide has about a minute of an investor's attention. This guide covers how to choose who goes on it, what to compare, and how to back it up.

Research consultant vs doing it yourself or with AI tools

AI tools have made it much easier to get a first draft of market research. The harder question is when a draft is enough and when it is worth paying someone to do the work.

How to do a patent landscape search

A patent landscape organizes public patent information around a technology so a team can see who is filing, where activity concentrates, and what the claims cover. This guide shows how one is put together and where its limits are.

How to size a market for a new device

A step-by-step method for hardware and device startups who need a market size they can defend, built from sourced inputs rather than a single large number.

Patent landscape vs freedom to operate: what each one is

A patent landscape and a freedom-to-operate analysis are often mixed up. They answer different questions and are done by different people.

TAM, SAM, and SOM for medical devices

Three numbers show up in almost every device pitch deck. This guide explains what each one means, how to build them, and what an investor will ask when they look closely.
Services in depth

What we do, explained

What market research costs for a startup

Prices vary widely because scope varies widely. This page explains what moves the cost and lays out ZKK's prices and terms plainly.

Market sizing for startups

TAM, SAM, and SOM estimates with the sources and assumptions written down, so you can defend the arithmetic to an investor or to your own team.

Medical device competitive landscape analysis

The Launchpad package gives an early-stage device team a sourced view of the competitors, how they position themselves, and where your product might differ. Fixed price, $999.

Medical device patent landscape research

A fixed-price view of public patent activity around your device concept, built by engineers and delivered as business research for you and your counsel.

Patent landscape analysis for startups

A fixed-price review of up to 15 patents around your technology, organized so your team and your patent counsel can see who is filing what. $1,349, business research only.

Market, patent, and commercial research for wrist-worn fall detection

An independent sample showing what a Comprehensive package plus Patent Landscape Research looks like when the question is a medical-device market.
Next Step

Want the research done for you?

Tell us the question. We will scope it, price it, and say plainly whether we are the right team.

Book a discovery call See packages & pricing

Reports, models, and other deliverables provided by ZKK Consulting LLC are business research and analysis only. They are not legal, regulatory, medical, clinical, tax, accounting, or investment advice, and are not a guarantee of funding, regulatory clearance, reimbursement, patent outcomes, or financial results. Regulatory, patent, and reimbursement research reflects publicly available sources as of the report date. Clients remain responsible for their own regulatory, legal, clinical, and business decisions and should retain qualified professionals where determinations or representation are required. Read the full disclaimers.