Our Work

What the research produces.

Explore case studies and sample deliverables by industry and research question. Client engagements and independent samples are labeled separately, so you always know which is which.

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Case Studies

Question, research, result.

Client engagements are presented in sanitized form and only with client approval. Independent samples demonstrate our research format and method. They do not represent client work or a real company.

SAMPLE PROJECT MEDICAL DEVICES

Market, patent, and commercial research for wrist-worn fall detection

COMPREHENSIVE PACKAGE SAMPLE + PATENT LANDSCAPE RESEARCH

Question

An internal hardware program needs a grounded view of its United States market, competitive and patent context, and the commercial assumptions behind a five-year outlook.

Research

Market sizing, competitor, buyer, patent, regulatory and reimbursement, supply-chain, pricing, and channel research, paired with an editable five-year commercial model.

Result

A source-supported report and companion Excel model that separate sourced inputs from unmeasured commercial drivers and make base, downside, and upside cases clear. This reflects a Comprehensive engagement with Patent Landscape Research. Independent sample created from ZKK’s own internal hardware program. It is not client work. Public research is real and sourced; model projections are illustrative, based on stated assumptions, and are not forecasts.

Independent sample. All figures, content, and necessary redactions are published with client approval. Read the sample ↗ Companion file ↗

Sample project Medical devices

Competitive landscape for a continuous monitoring device

Launchpad package sample

Question

A hypothetical early-stage company entering a crowded monitoring category needs a clear view of existing competitors, their positioning, and the gaps or distinctions relevant to a product decision.

Research

Competitive landscape research mapping the field, profiling relevant competitors by product and positioning, and documenting demand context with traceable sources.

Result

A concise, circulable document that gives a founding team a clear view of the field and the assumptions that warrant further testing. This reflects the deliverable format of a Launchpad engagement.

Independent sample. All figures, content, and necessary redactions are published with client approval. Read the sample ↗

Sample project Medical devices

Market sizing and landscape for a fundraising conversation

Growth package sample

Question

A hypothetical company preparing for an investor conversation needs market sizing grounded in traceable sources, along with a competitive view that can withstand diligence questions.

Research

Market sizing and competitive research, including TAM, SAM, and SOM estimates built from traceable inputs, documented assumptions, segment and channel analysis, and a source appendix.

Result

A research package the team can present with traceable arithmetic and sources. This reflects the deliverable format of a Growth engagement.

Independent sample. All figures, content, and necessary redactions are published with client approval. Read the sample ↗

Sample project Medical devices

Market and commercial research with a five-year model

Comprehensive package sample

Question

A hypothetical company moving beyond initial market orientation needs market, pricing, and financial analysis to understand the commercial assumptions behind a five-year outlook.

Research

Comprehensive market and commercial research, including pricing and go-to-market analysis, an editable five-year revenue, COGS, and operating expense model, and source-supported findings.

Result

An editable workbook with key drivers isolated for continued scenario testing. This reflects the deliverable format of a Comprehensive engagement.

Independent sample. All figures, content, and necessary redactions are published with client approval. Read the sample ↗

Deliverables

Inside a report

An excerpt from a sample market assessment, showing how findings, assumptions, market sizing, competitive context, and financial modeling are organized in a finished deliverable.

01 · Competitive landscape · Illustrative

Direct competitors in scope

Illustrative sample data

Product	Primary channel	List price	Position
Vantage Series	Direct enterprise	$14,200	Incumbent
Nuvelle A2	Distributor	$9,800	Challenger
Perisys One	Direct + reseller	$11,400	Value
Orbis Meridian	Direct enterprise	$26,500	Premium
Halden Loop	Online / self-serve	$6,100	Entrant

ZKK Consulting · Market assessment01 / 04

02 · Market sizing · Illustrative

Total, served and obtainable

Illustrative sample data

TAM

Addressable installed base from public industry statistics, times a $740 blended unit price.

$1.8B

2.4M units

SAM

26% of the base sits in the segment and geography this product can actually serve.

$462M

610K units

SOM

12.6% of SAM by year five across 340 target accounts, at the stated win rate.

$58M

74K units

ZKK Consulting · Market assessment02 / 04

03 · Pricing & channel · Illustrative

Where the margin goes

Illustrative sample data

Route to market	Typical discount	Cycle	Net per unit
Direct enterprise	8 – 12%	Long	$1,284
National distributor	22 – 30%	Medium	$968
Regional reseller	18 – 25%	Medium	$1,012
Online / self-serve	0 – 5%	Short	$1,340

ZKK Consulting · Market assessment03 / 04

04 · Five-year revenue model · Illustrative

Base case, direct sales

Illustrative sample data

2.1

6.2

13.9

26.5

40.9

Revenue, $M	Y1	Y2	Y3	Y4	Y5
Units	210	640	1,480	2,900	4,600
ASP	9,800	9,650	9,400	9,150	8,900
Revenue $M	2.1	6.2	13.9	26.5	40.9
COGS $M	1.0	2.7	5.6	10.1	14.7
Gross margin %	52	56	60	62	64

Illustrative sample data. Assumes 340 target accounts and 3.4% annual price erosion.

ZKK Consulting · Market assessment04 / 04

01 / 04

Excerpt from a sample market assessment. All companies, products, prices, and figures shown are fictitious and included for illustration only. They are not client data and do not represent any real product, company, or engagement.

Market, patent, and commercial research for wrist-worn fall detectionPDF ↗

Comprehensive market sizing & competitive analysis + summary of publically available patent information around client technology.

Sample market briefPDF ↗

A focused competitive landscape, including key competitors, positioning, and market context.

Sample market reportPDF ↗

Expanded market and competitive research, with documented sizing assumptions and a source appendix.

Sample comprehensive excerptPDF ↗

Market, pricing, and go-to-market analysis, plus the five-year model structure.

These are independent samples created by ZKK Consulting to demonstrate format and method. No client was involved, and all companies, products, prices, and figures are fictitious. Client deliverables are published only with written client approval, in sanitized form, and labeled as client engagements.

Your Project

Need research outside these examples?

We work across sectors and take on scopes beyond the examples shown here. Tell us what you are trying to answer, and we will assess fit and outline a realistic scope.

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